With increasingly health conscious consumers the health, fitness and beauty industry has made giant leaps in growth this year and is set to continue. It is an industry fuelled by consumers and has been strongly influenced by social media.
Here is some Instagram stats for you just to prove how popular the platform is and the influence it can have:
- Instagram has over 1 billion active users
- 60% of Instagram’s users use the platform to discover new products
- 200 million Instagram users visit at least one business profile every day
It will be no surprise, after seeing the above stats that part of the growth of the health and fitness industry is due to the rise of the social media influencer. They are promoting healthy eating, fitness exercises, protein shakes, supplements and launching clothing ranges that are designed to improve your workout experience as well as beauty products – this influence has obviously, had an impact on businesses in a very beneficial way.
With businesses needing to stock more products and with potentially creating their own brands to compete within the marketplace. The need to make changes to their manufacturing and warehouse storage facilities to accommodate additional stock is evident.
Let’s take a look at one of the fastest growing online brands, GymShark.
In nearly 7 years, GymShark has achieved great success and a massive following and a HUGE warehouse storage facility!
- Initially when Gymshark was created there were between 100 – 200 orders picked and packed every day
- Biggest pick and pack day of orders 20,000
- Moved into a 3,000 sq foot warehouse in 2013
- Increased warehouse storage capacity to 10,000 sq foot by 2017
- Moved to a 100,000 sq foot warehouse in August 2017
- Now a Sportswear empire valued between £300M and £400M.
- Revenue reached $50M in 2017 and $128M in 2018.
- Net worth grew rapidly from: $108K (2013), $1.5M (2014), $2.5M (2015), $3.4M (2016) to $11.8M (2017).
- The number1 slot in the prestigious 2016 Sunday Times Virgin Fast Track 100.
- 193% compound sales growth over three consecutive years, from 2013 to 2016.
- Three different Instagram accounts with over 5M combined followers.
- Founder, Ben Francis, personal net worth of $10M, Forbes 30 Under 30.
GymShark is an example of a rapidly growing business but it shows that without the warehouse storage capacity the business would not be able to manage customer expectation. The infrastructure behind the scenes needs to be at the top of your business list so you can expand and meet the customers expectations.
To create the perfect warehouse storage space to hold increased stock:
- Buy, rent or lease a warehouse with the potential to enhance the space available:
- Consider the use of a single, two or three tier mezzanine
- Condensed Pallet Racking such as VNA (Narrow Aisle) for maximum storage
- Pick and pack areas for orders
- Returns area
- Office space for admin staff and break areas for all staff
- Loading bays for collections
- Welfare facilities
- Conveyors to increase productivity and reduce pick times
If you are experiencing substantial growth and your warehouse needs to work harder for you then please get in touch and one of the STS team will schedule a convenient time to come and meet with you and discuss your requirements.